Thursday, 15 March 2012

Kony 2012 Rocks Social Networks

Unless you have been residing under a rock for the past couple of weeks the title Kony 2012 or name Joseph Kony should arouse some form of activism or scepticism within you. If you are just emerging from your rock and want to know what Kony 2012 is here is a short 18 syllable sentence to enlighten you;  Kony 2012 is a short thirty minute film uploaded onto Youtube.

Kony 2012: Something we all agree on?

The video was uploaded by the non-profit organisation, Invisble Children; it informs the world of Joseph Kony (and his army) who allegedly organise the systematic kidnapping of Ugandan children. Boys are brainwashed into fighting for Kony’s army and girls converted to sex slaves, the uncooperative are killed. As of March 12 2012, Kony 2012 had over 74 million views on Youtube.

The publicised story to stop the evil Joseph Kony is believed by the Invisible Children to be one thing we all agree on however, the short film has has aroused not only activists but cynics. To discredit or critise the Kony 2012 campaign seems fallacious as its allure is derived from the way it toys with our hearts. The natural reaction to the Kony 2012 campaign as a human being is to desire justice for Joseph Kony’s victims by wanting to donate and assist in bringing Kony and his army down.

In this way, the film absolutely accomplished its goal, after thirty minutes of viewing, majority of the western world has acquired a social conscience. The Kony 2012 epidemic emphasises the way in which social networking sights are evolving into a tool in which people try to mobilise change in their world. Sadly there will always be another warlord out there. Many activists living in Africa are urging for an intellectually driven campaign to establish polices and enforce change. They believe this to be a more successful fix to not only overthrow Kony situation but ensure a situation like this never arises again.

Supporter or cynic, Kony 2012 has enabled society to see that changing the world is within reach, you just have to emerge from rock.

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